According to Interbrand, which deems itself a "global brand consultancy," Apple was the world's most valuable brand during 2017, worth more than $184 billion. And when it came to ergonomics, not much thought was given to design. It can fluctuate based on supply and demand, and can be an indicator … But as he famously got the Mac to say “hello” to us and started showing us how it worked, I began to realize that Apple did not think like the PC vendors I knew at the time. Little did I know that this term, or the grammatically incorrect “Think Different” theme would eventually become a major marketing campaign for Apple as it strove to set itself apart from the rest of the PC vendors schlepping PCs that all looked the same. I have worked with a multitude of companies over the years and so many of their decisions are made by committees and by having to get approvals from one or more of their silo businesses before they can move ahead with something. 1. (MORE: Steve Jobs or Bill Gates: Who Will Be Remembered 50 Years from Now?). Varying the price of your products or services from the competition can be an effective differentiation strategy. The bottom line, unless these competitors start innovating on their own, is that Apple will continue to have at least a two year lead on them and thanks to their ways of “thinking different,” management style and design DNA, will keep their competitors following them instead of truly leading the market forward themselves. The stronger a … The “step ahead” is Apple’s DNA. These higher prices are set by Apple as they have been in the game for a really long time and have established a target demographic. These three steps are taken in regards of hardware, software, and the overall message the interplay of both has to deliver. 5) … It is also … These are always things a vendor can choose; none of Apples competitors choose to do so. they can afford to set a higher price than that of their competitors as the products continue to be of great quality and have a long lasting life and the consumers know this. Over the last few years I have been often asked how to compete with Apple. Take Apple, for example. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. I’m starting to see some really new and interesting products, especially coming out of Taiwan and Beijing. All rights reserved. These folks often shrug when I tell them this and point out that Apple’s products sell, so they just follow Apple’s lead. In my notes from the event, I wrote that Apple clearly thought differently than the other PC vendors at the time. Thanks to Apple’s ability to “think different,” its management style and its design DNA, the company will keep its competitors following it instead of truly leading the market forward themselves. 4) When did you show leadership/teamwork? This article isn’t necessarily intended to outright say why Apple is better than its competitors, but rather why Apple stands out so much in their market. That’s exactly what our client, EZR Management, does with their property management business. 1. In 1984, all computers were square boxes and most of them were painted battleship grey. Tim Bajarin is the President of Creative Strategies, Inc. The revenue growth was below Apple Inc 's competitors average revenue growth of 14.91 %, recorded in the same quarter. They self-select/choose to not compete against Apple directly because of … And you can see this design DNA in everything Apple brings to market. Technology companies have been great at market positioning strategy. The good news is that at least a few ODM’s are getting their own internal design teams and I am starting to see some really new and interesting products, especially coming out of Taiwan and Beijing. “ Dear Molly, how does Citi differentiate itself from its competitors overall, and in the Private Banking? consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. These folks often shrug when I tell them this and point out that Apple’s products sell and they just follow Apple’s lead. Steve Jobs or Bill Gates: Who Will Be Remembered 50 Years from Now? b. Interview question for Spring Insight Week Analyst in London, England.How does RBS differentiate itself from its competitors According to Porter (1980), differentiating a business requires that, new and unique products with value are created for which customers will pay premium prices for. At the moment, if you look at pretty much all of the smartphones, new Ultrabook laptops, and tablets, they all are mostly copying Apple’s iPhone, MacBook Air, and iPad designs. Team Players There are no silos inside Apple and all decisions are made by this single executive committee. While users can purchase computers, tablets and mobile phones from nearly any electronics outlet, Apple differentiates itself by providing limited quantities to big box retailers and focusing its retail efforts on its Apple Stores. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others. But even with that, the OEMs (original equipment manufacturers) are slow to react,  continuing to let Apple lead while they follow. 3) Greatest weakness. Top Apple Competitors. The first way Apple sets itself apart from the crowd is to “think different” and not let what others do impact the products or services that they themselves create and bring to market. Although Compaq’s first PC, which looked like a Singer sewing machine, did break the mold of past PCs, it was not long before they started making PCs in square box designs and basically copying what IBM and others were doing with their PC designs. Looking to 2022 It Could Be a Big Year for IT Hardware Purchasing, Intel’s Big Hire; Qualcomm’s Big Acquisition. This difference of the way Apple runs their company compared to competitors can’t be emphasized enough. Think Different, Be Different Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. Write 100 words. In Steve Job’s Stanford commencement speech, he talked about his love for calligraphy and how this influenced his thinking about design and drove him to be a perfectionist. which is consumers from the upper middle class to the high class spectrum of society. Finding and exploiting holes in their business model is a great way to set your company apart. Of course, how they worked changed over the years depending on who was CEO at the time, but there have been a few guiding principles that has driven the company from the intro of the Mac in 1984. Although Compaq’s first PC, which looked like a Singer sewing machine, did break the mold of past PCs, it was not long before Compaq started making PCs in square box designs that basically copied what IBM and others were doing with their PC designs. Thank You! "If you find your company is not in first place in comparison to your competitors, a method of differentiation is to focus on one aspect of your business product/feature and make it the best in your space. In Steve Job’s Stanford commencement speech, he spoke about his love for calligraphy and how this influenced his thinking about design and how this drove him to be a perfectionist. But what they’re really saying is that they have companies that are run very differently than Apple, that they have little design skill and that they must lean on their ODMs (original design manufacturers) to drive innovation. Explanation: These are the strategies Apple uses to differentiate itself from the competition: Product: Apple is most well-known for the sleek and stylish design of its products. Post on Facebook; Post on Linkedin; Post on Twitter; Copy direct link; Lihui I. asked a question in category Company info to Molly D. Private Banking Analyst: London, Citi. Write 100 words. c. What has made Nestle successful or if they were not successful, why have they failed? You can see this design DNA in everything Apple brings to market now. My first reaction upon seeing it was “that does not look like any computer I have ever seen.” But as he got the Mac to say hello to us and started showing us how it worked, I began to realize that Apple did not think like the PC vendors I knew at the time. Consider the above as data to generate your own insights about what will differentiate your business or you as a leader. And it gives them a big edge over the competition because of that. A pedestrian walks by an Apple Store on April 24, 2012 in San Francisco, California. 2. And when it came to ergonomics, it was clear to me that not much thought was given to its design. This difference in the way Apple runs its company compared to competitors can’t be emphasized enough. The second step is to market the focused product/feature … Set yourself apart … Don’t for a minute think that what Apple does will work for your job or company. Better results ranking. If you go down that path, you’ve missed the entire point of this article. Apple also own its own hardware, operating system, applications and services, all tied together rather neatly with its new Cloud architecture. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Pricing is the function of income and profit – the determining factor in the support of the organization. Additionally Apple chooses how they will price their products - Apple chooses to set the price and to not negotiate or discount the price. But consider the three steps to the side that help Apple differentiate itself from the competition, and roll out products and services that people are actually willing to pay for. • List of AAPL Competitors Apple differentiates itself through the level of personnel differentiation. There are no silos inside Apple and all decisions are made by this single executive committee. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 quarter 2020 by 1.03 % year on year.