The Federal Trade Commission, Better Business Bureau and Food & Drug Administration are just a few of the regulatory bodies that advertisers can look to for guidance regarding ethical practices. Standards of Conduct, Performance and Ethics (“the Standards”) Your duties as a Member of The Society of Sports Therapists The standards of conduct, performance and ethics you must keep to: 1. B. b. counselors must correct misrepresentations of their qualifications if they learn about such … Week 2 Quiz - Advertising Ethics, Codes of Practice, Offensive Ads. A. Answer: (False) 36. The Canadian Marketing Code of Ethics & Standards is intended to stand alongside the codes and standards of other Canadian marketing, advertising and sector-specific organizations. Making ethical decisions . 3. b. factual evidence cited to support a person’s judgment should be accurate, relevant, and complete. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society. Political campaigners like to focus on the ethical shortcomings of business, while businesses poke fun at the ethical shortcomings of political leaders. Following ethical practices is important for many reasons and a major selling point to many of today’s consumers. Principle 1 – Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public. Share on Facebook Share on twitter. b. A great example of a company with ethics in their advertising is Toms; they promise to provide a pair of shoes for someone less fortunate every time someone buys a pair of shoes from them. There are 2 advertising codes of practice that describe how businesses should advertise. Ability to use moral reasoning and ethics to assess the group"s behavior and desired end-goals c. Knowledge of curative factors and mutual aid d. Skills (theory-based) needed to manage group dynamics specific to each area of non-clinical practice. MARKETING AND SOCIETY:Social Criticisms of Marketing, Marketing Ethics MARKETING:BCG MATRIX, CONSUMER BEHAVIOR, PRODUCT AND SERVICES A NEW PRODUCT DEVELOPMENT:PRICING STRATEGIES, GLOBAL MARKET PLACE Connect with MDG on Facebook, Twitter and YouTube. Sperm penetration assay … Ethics of advertising include focusing on the truth, providing evidence for claims, and disclosing all affiliations in advertising. With the growth of big data, the ethics of such practices are a growing source of debate. As marketers develop increasingly advanced means of online behavioral targeting, consumers worry about their privacy. All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: a. You must always respect the confidentiality of your patients/clients. Created cookie jar reserves of advertising revenue to smooth net income B. To promote social justice, macro practitioners use groups to do all of the following EXCEPT: a. The following are just two examples of infamous cases of unethical research practices that demonstrate the importance of adhering to ethical standards: This open display of genuine ethics can make or break a company in modern times helping to show consumers how they want to make the world better by not only providing great products, but by also being a great member of society. The boundaries between advertising and programming are becoming blurred. By acting ethically, companies can foster this desire to connect with the company and in turn make a difference. All of the following diagnostic tests and procedures are now infrequently performed in clinical practice except: a. Hysterosalpingogram b. One way to ensure sustainability is hiring local employees when possible rather than outsourcing production to other people in other countries. Moreover, more importantly, people could suffer. Ethics in Marketing – Importance of Marketing Ethics: 1. ANS: D DIF: Moderate REF: p. 102 2. Companies may include disclosures but how many customers actually read them? O administrative costs such as legal and investigative costs incurred by the company. Online Ads Work Like Magazine Ads – Online Advertising, Twitter Starting to Share New Promoted Video Feature with Brands, Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon, Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship, Online Reputation Management 101: What Businesses Need to Know [Infographic], Vacationing the Social Media Way [Infographic], How Social Media Changed The Ad Game [Infographic], Should You Build a Mobile App or Mobile Website? All marketing and advertising must be: ... there are 2 advertising codes of practice that you need to follow to help you advertise legally. Without these guidelines, our research will suffer. AACSB: Ethical understanding and reasoning 9) A common criticism of the marketing system is that intermediaries _____. All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: A) Global population growth B) Increasing environmental awareness C) Legislation requiring corporate ethical and sustainable sourcing D) Consumers' desires for better corporate responsibility 3500 NW Boca Raton Blvd, Suite 601Boca Raton, FL 33431(561) 338–7797, 651 New York Ave., #503Brooklyn, NY 11203(917) 969–5370. They're dedicated to this cause because they feel it is their duty to do something for the community. If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice To avoid consumer confusion and mistrust, the industry must strive to clearly separate paid advertising from actual news. D. It is efficient. Companies must provide their customers with fair knowledge of what they are trying to achieve with their company mission and vision. Following the successful celebrity endorsement of Georgia Baked Chicken, the company decided to run an advertising campaign with supposedly real customers. LESSON 2- Regulations, ethics, consumer organization, voluntary control LESSON 3- Advertising agencies, Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code, alcohol, … A conceptual framework of general and specific objectives for marketing strategies is developed following a quality of life approach that leads companies to adopt socially responsible approaches. d. All of the above can be used. By taking measures to promote ethics in your workplace, you can create a better culture, improve your brand reputation and simply feel good that you’re doing something positive. A. HOW ETHICAL ISSUES ARISE IN ADVERTISING An advertisement of Nestle India Ltd (Maggie healthy soup) claimed that “Happy Heart” “Healthy Soup”. The first mission of the IAE is to educate industry professionals about the importance of truthful, ethical advertising. Answer: (True) 35. O costs associated with higher employee pensions. The IAE developed these eight principles as an ethical frame of reference for industry professionals. Answer: 2) The liability of a sole trader is: Answer: unlimited 3) One of the most important single element for the prospective franchisee is to. Extra care must be used when advertising to children and other vulnerable audiences to avoid misleading or mistreating them. Ethical Principles: 1. This goes with the company’s need to act sustainably. Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built upon the following eight principles and practices which convey how all forms of communication should do what is right for consumers, which in turn is right for business. Should you or should you not let them? For e.g. 2. Flashcards. Answer: the franchisor 4) In which part we see about customers, their liking, locality and purchasing power? Companies need to show they care about the community and the success of the community around them; it is part of their duty to care about those around them and help support those buying their products. T 3. d. explicit assumptions and premises must be avoided. Question 1 . This shows that the customer is protected by a company that is behaving in a way that makes a difference to the community they work in. Including a moral stance within their advertising gives consumers information about what companies they want to support and which ones from whom they'd rather withhold their money. Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising. c. ethical standards used in a person’s reasoning should be consistent. Which of the following most closely exemplifies "groupthink"? Created by.

Modern marketing may involve the producer or marketer to satisfy the needs and wants of the customers by conduction exchanges and creating values where efforts are made by both the individual as well as the organizations except production scheduling. To act ethically, each person must strive to maximize creativity and its logical equivalents. The industry under the greatest attack for its marketing and advertising practices is: Cigarettes. All of the following are general categories of ethical principles used to justify decisions and actions except: a. self-serving principles b. concern for others principles c. balancing interests principles d. means-adverse principles Taking the time to discuss and resolve ethical dilemmas is essential to practicing the highest ethical standards. What harm can it cause to you or others? The child does what the parent wants because the parent says so. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. A) are too few in number B) mark up prices beyond the value of their services C) provide only essential services D) undervalue their service costs Practice Sheet #3: Ethical Questions that Arise from the Scenario For each scenario, identify one or more ethical questions. Spell. The ethical decision making process in business includes all of the following except. What is the naturalistic fallacy? C05-Fundamentals of ethics, corporate governance and business law Updated: Oct 2013 1 Sample Exam Paper . Principle 7 – Advertisers should follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices. The following are all strengths of ethical egoism EXCEPT. The FTC enforces truth-in-advertising laws, which dictate that advertisements must be truthful and not misleading, and cannot be unfair. There are 2 advertising codes of practice that describe how businesses should advertise. an ethical issue . Which of the following best describes ethics? Marketers have faced ethics challenges in how claims are made in advertising, while supply chain managers have encountered dilemmas in dealing ethically with vendors. The concept of ethics is universally applicable and all organisations are expected to follow ethical marketing practices. Human beings create a number of different worlds. costs associated with higher employee turnover. Created cookie jar reserves of advertising revenue to smooth net income B. The advertising industry has also created an exceptional self-regulatory program called the National Advertising Review Council (NARC) that covers both adult and children’s advertising. 05.It is illegal to lease a car or an apartment in your name for someone else who otherwise would not qualify but it is an ethical thing to do if it is going to help them succeed in life.. It shows a respect for the individual. PLAY. The Code of Ethics for Professional Accountants is divided into three parts. 3. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO. There are four major ethical theories: deontology (or duty), utilitarianism, rights, and virtue. Practice Sheet #3: Ethical Questions that Arise from the Scenario For each scenario, identify one or more ethical questions. | © The Goss Agency, Snapchat Explores Audience-Targeted Advertising. 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For advertising critics another serious problem is that, "the long standing notion of separation between advertising and editorial/creative sides of media is rapidly crumbling" and advertising is increasingly hard to tell apart from news, information or entertainment. Ethics is a very significant area for society and business. Principle 6 – Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. But, they are also catching the attention of others who support their cause, and this will bring in brand loyalists who will believe strongly in what the company stands for. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. By logic alone we can infer from the definition of E + the following. Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built upon the following eight principles and practices which convey how all forms of communication should do what is right for consumers, which in turn is right for business. While the industry has long been committed to the highest standards of truth and accuracy, professionals must further enhance their advertising ethics in order to build and maintain consumer trust. An effective means of challenging serious wrong-doing B. Deterrents to bad practice through punishment and censure Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. E . 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