Today the India’s advertising industry is expanding its business at a rapid rate. The subject of family planning, health care, prevention of accidentsare the major themes. Ads last longer than word of mouth or networking, and ads have a greater potential to reach a large number of people, especially in the digital age. It promotes a number of social issues and bringsawareness in the masses. If an advertisement is misleading, the credibility of the organization is lost. social ethical issues of advertising.ppt - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. The focus of this paper is to study the ethical issues that arise in print and television advertising and also analyzing the various types of unethical advertisement in India with reference to ASCI principles. Discuss the impact of the technological environment on a firm’s marketing activities. The Ad must be legal… As a result, marketers often get away with illegal and unethical behaviour. • Truth in advertising is the bedrock of ethics in promotion. The mixing of Art and facts in advertising communication are subservient to ethical principles. • Marketing to children has come under increased scrutiny. While these protections are in place, legal and ethical issues arise because the majority of consumers are either unaware of such protections or cannot bothered to report petty offences. Social critics claim that certain practices of marketing hurt customers or society. influence the political-legal environment. In today’s competitive and buyer’s market, an advertisement have to be truthful and ethical. India’s advertising industry in very little • Marketing beer to college students, including through providing promotional items such as shirts and hats, raises ethical questions. Marketing receives much criticism. This article will outline some of the common ethical and legal issues in marketing. Outline the economic factors that affect marketing decisions and consumer buying power. Explain how the social-cultural environment influences marketing. ETHICS IN PRICING • Most regulated aspect of a firm’s marketing activities. Describe the ethical issues in marketing. Therefore, even advertising has ethical value. Issues In Information Security Objectives Differentiate between laws and ethics Identify major national laws that relate to the practice of information security Understand the role of culture as it applies to ethics in information security. LEGAL AND ETHICAL ISSUES ASSOCIATED WITH PRODUCT PROMOTION STRATEGIES: Legal issues associated with promotion strategies refer to advertising under legal legislation. Legal, Ethical, and Professional. Businesses have the responsibility to develop codes of conduct and ethics that every member of the organization must abide by and put into action. 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